400 French ads that brainwashed a nation — and you'll thank them for it.
55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.
Editing
400 clips curated by chaos agent Thierry Ardisson.
Production
Archive footage spanning three gloriously tacky decades.
Sound
Jingles that will haunt your dreams for weeks.
Director
Matthieu Jaubert
Thierry Ardisson
Self
William Leymergie
Self (archive footage)
Alex Métayer
Self (archive footage)
Jacques Duby
Self (archive footage)
François Berléand
Self (archive footage)
Jean Becker
Self (archive footage)
Maurice Lévy
Self (archive footage)
Marie-Pierre Casey
Self (archive footage)
Guillaume Gallienne
Self (archive footage)
Michèle Laroque
Self (archive footage)
Étienne Chatiliez
Self (archive footage)
Didier Bénureau
Self (archive footage)
Daniel Prévost
Self (archive footage)
Christophe Salengro
Self (archive footage)
Trivia, insights & behind the scenes
FR
