The $2 serum that broke billionaires and one man's mind.
The Abnormal Beauty Company offers a raw, rare glimpse into the meteoric rise of The Ordinary, the price of transparency, and the enduring legacy of one of the world’s most disruptive skincare brands and the enduring legacy of its troubled, genius founder.
Direction
Mahabadi lets Truaxe unravel without intervention.
Editing
Jarring cuts mirror founder's instability.
Director
Aref Mahabadi
Trivia, insights & behind the scenes
CA
