The 20-minute cartoon that made corporations VERY nervous and changed how millions see their trash.
For most of the world, consumption has been the unquestioned duty of every individual. Then garbage activist Annie Leonard brought her two-hour lecture to Free Range who helped her turn it into a 20-minute animated revolution. Shown in thousands of classrooms, endlessly blasted by Fox News, viewed more than 10 million times, The Store of Stuff finally opens the door to a serious cultural dialog about the costs of consumption.
Writing
Leonard's script distills complex economics into kitchen-table conversation.
Production
Free Range's simple animation made the message viral before 'viral' was strategy.
Director
Louis Fox
Trivia, insights & behind the scenes
US
