Terrence Malick made a... Ford commercial? Existentialism meets assembly lines.
Ford announced plans to bring electric vehicles at scale to American customers with two new massive, environmentally and technologically advanced campuses in Tennessee and Kentucky that will produce the next generation of electric F-Series trucks and the batteries to power future electric Ford and Lincoln vehicles. Ford, together with its partner, SK Innovation, plans to invest $11.4 billion and create nearly 11,000 new jobs at the Tennessee and Kentucky mega-sites, strengthening local communities and building on Ford's position as America's leading employer of hourly autoworkers.
Direction
Malick's signature magic-hour shots of... factory floors.
Cinematography
Emmanuel Lubezki-worthy wheat fields, now with EV batteries.
Score
Whispered narration over swelling orchestral corporate pride.
Director
Terrence Malick
Trivia, insights & behind the scenes
US
