






The cult of Apple before it was a trillion-dollar religion.
A exploration of the fanaticism that surrounds the Apple brand, featuring interviews with Mac evangelists and members of the Mac community.
Direction
Rare 2009 glimpse into pre-iPhone fanaticism, already cult-like.
Production
Macworld Expo footage feels like archaeological treasure now.
Director
Kobi Shely
Trivia, insights & behind the scenes