What if capitalism didn't have to be the villain? This doc might radicalize your shopping cart.
Real Value is an award-winning economics documentary that delivers a refreshing meditation on how business can be used to create value beyond profit; connecting motivational stories from social entrepreneurs working in agriculture, apparel, insurance, and biofuel, with the captivating science behind our perception of value from world-renowned professor of psychology and behavioral economics, Dan Ariely. The film serves as inspiration for any business owner, entrepreneur, or customer who is looking to better understand what happens when a business puts people, planet, and profit on equal footing.
Direction
Borkowski weaves wonky economics into genuinely moving human stories.
Writing
Ariely's experiments make behavioral economics snackable and sticky.
Director
Jesse Borkowski
Trivia, insights & behind the scenes
US
