A birthday trip to a toy factory where 'becoming a man' takes a very corporate turn.
It’s a big day for Joseph, his family is taking him on a trip to the Smile-Rite® toy factory, it’s his tenth birthday. And everybody knows that when you turn ten, that’s when you become a man…
Production
The sterile factory aesthetic feels like if IKEA designed a cult induction center.
Direction
Massey lets dread accumulate in dead air and fluorescent hum.
Director
Jethro Massey
Trivia, insights & behind the scenes
FR
